Risk Management

Using comprehensive databases containing historical results, considering current economics and consumer trends, as well as years of personal experience, Promotional Risk Managers calculate the likely response rate to a promotion.

We then factor in all the expenses to deliver the promotion based on the predicted redemptions, so we can access the financial risk. A brand can then make an informed decision on how they protect themselves should the promotion exceed expectations, so ultimately their business and the consumer’s rights are protected – Hoover still haunts marketers!

Opia’s Unique Solution

Our unique pricing policy means you only pay a small percentage of the estimated total redemption cost in advance, the Initial Fee, and then reimburse us for redemptions as they take place – but with the guarantee that you will not be charged more than the previously agreed Fixed Fee (our Maximum Total Cost).

If response to the promotion is lower than anticipated, you have not paid an excessive amount, and if response exceeds our predictions we are liable for all the additional costs.