Opia

Sellotape

Sellotape consumers were given the chance to win one of 10 Mini Cooper cars in this SMS instant win promotion. Sending a SMS to the shortcode number communicated on-pack, a response message told the consumer instantly whether they were a winner.

Opia was technically responsible for developing the SMS platform, as well as hosting secure online databases, in addition to managing the handling and fulfilment of all applications. All the costs associated with the sales promotion were provided for a previously agreed Fixed Fee, regardless of the value of prizes claimed.

Carling & Punch Taverns

Consumers at Punch Taverns were given a game card when they purchased Carling with a meal, and if they revealed three winning symbols the card entitled them to a £5 discount off the price of their meal.

Opia was responsible for the concept, its development and the design of the card, in addition to managing the handling and fulfilment of all winning claims by participating bars. All the costs associated with the sales promotion were covered for a previously agreed Fixed Fee, regardless of the value of prizes claimed.

No More Nails

No More Nails consumers were given three chances to win £3,333 in this SMS, web and postal instant win 'Triple Play' promotion. Sending a SMS to the shortcode number communicated on-pack, a response message told the consumer instantly whether they were a winner, they then had a second chance to win online and a third by post.

Opia was technically responsible for developing the SMS platform and web entry forms, as well as hosting secure online databases, in addition to managing the handling and fulfilment of all applications. All the costs associated with the sales promotion were provided for a previously agreed Fixed Fee, regardless of the value of prizes claimed.

Cadbury Hot Chocolate

Cadbury gave consumers of their hot chocolate drink the opportunity to win 2 for 1 Cineworld cinema tickets in this SMS instant win promotion. Sending a SMS to the shortcode number communicated on-pack, a response message told the consumer instantly whether they were a winner.

Opia was technically responsible for developing the SMS platform, as well as hosting secure online databases, in addition to managing the handling and fulfilment of applications through a bespoke website. All the costs associated with the sales promotion were provided for a previously agreed initial fixed fee, completely protecting Cadbury from the risk of over redemption, regardless of the response rate.

Carling

As part of the "Director’s Box" campaign, Carling gave members the chance to win 2 pints of Carling on featured match days in this SMS instant win promotion. Sending a SMS to the free shortcode number communicated on 'betting slips', consumers could claim 2 free pints of Carling depending on the final match result, simply by showing bar staff the unique claim code contained within a return SMS to their mobile phone.

Opia was technically responsible for developing the SMS platform, as well as hosting secure online databases, in addition to managing the handling and cost associated with the refund cheques sent to bars that had fulfilled prizes. All the costs associated with rewarding winners of this sales promotion were covered for a previously agreed Fixed Fee, regardless of the response rate.

Carling

As part of a campaign to raise awareness locally of Carling’s sponsorship of Newcastle United Football Club, and the Carling Newcastle Web Hub, they gave readers of local free press the opportunity to win season tickets. Consumers simply registered at the website and entered their unique code from the promotional leaflet to see if they were a winner of one of 10 pairs of tickets.

Opia was responsible for all the costs associated with rewarding winners of this sales promotion for a previously agreed Fixed Fee, regardless of the redemption rate.

Stonegate

Stonegate gave consumers of their Respectful range of eggs, from hens reared using sustainable sources, the opportunity to win an environmentally friendly Toyota Prius. Sending a SMS to the shortcode number on-pack or posting their name and address to the PO Box address, consumers were entered into the prize draw to win one of the 11 prizes, the Toyota Prius and 10 bikes.

Opia was technically responsible for developing the SMS platform, as well as managing both mobile and postal applications. All the costs associated with the sales promotion were provided for a previously agreed Fixed Fee, regardless of the response rate.

Pritt

Pritt maximised their partnership with DreamWorks promoting Shrek The Third, by giving their consumers the opportunity to win green iPod nano's in this creative competition. Communicated on special limited edition green Pritt Stick packs, consumers were invited to visit the promotional website where they were then instructed to design and build a scene from Shrek The Third, for the opportunity of winning one of 20 prizes.

Opia was responsible for developing the promotion concept, as well the promotional website and hosting secure online databases. In addition, Opia managed the handling of applications, judging them to the criteria set by Pritt, and the subsequent fulfilment of prizes. The costs associated with the sales promotion were provided on a per redemption basis, but with a pre-agreed limit - opia.

Yeo Valley Organic Yogurt

Yeo Valley gave their consumers the opportunity to win tickets to the Glastonbury Festival as well as wind up Radios in this two staged instant win promotion. Sending a SMS to the shortcode number communicated on-pack told the consumer instantly whether they were a winner, but if they weren’t they still had another chance to use the code contained in the reply message to play online at the promotional website.

Opia was technically responsible for developing the SMS platform, as well as hosting secure online databases, in addition to managing the handling and fulfilment of applications. All the costs associated with the sales promotion were provided for a previously agreed Fixed Fee, with revenue from the SMS messages paid to the charity Water Aid.

Sellotape

Sellotape wanted to deliver a high profile appealing sales promotion to it’s consumers, so chose to give winners of their scratchcard game £10 vouchers for use at Pizza Hut. Every card was potentially a winner, and Opia covered the risk of redemption with a one off fixed fee which was a fraction of the total prize fund!

Douwe Egberts

Launching a new product into the discerning coffee market was a challenge for Sara Lee, but they knew this unique Douwe Egbert’s Café Switch product would be a success if it got into the hands of their consumers. Opia was responsible for managing a huge sampling campaign across all interactive mediums, fulfilling thousands of bespoke packages.

Schwartz Gravy

McCormick’s brand Schwartz Gravy rewarded consumers who purchased their product with a full refund of the retail price and postage in this Try Me Free promotion, encouraging trial amongst new users. Opia managed the handling and fulfilment of applications, as well as the being completely responsible for all the costs associated with the sales promotion for a previously agreed Fixed Fee.

Elephant Atta

Elephant Atta wanted to encourage consumers to purchase their traditional perfect chapatti flour, so offered them the opportunity to send in for a Buy 1 Get 1 Free Bollywood Cinema Ticket, which could be used at Cineworld nationwide. Opia was responsible for managing the redemption process, and covering the financial liability with a fixed fee, ensuring the budget could not be exceeded.